Description: Students turn their idea into an actual product they can sell.
Intention: Students learn how to set a realistic selling price, prepare their product for customers and work together to organise a small market.
This is the second Brick of a series of 3;
Part 1 – Plan the business
Part 2 – Price, market & prepare
Part 3 – Market, money & reflection
Before the lesson:
- Review the products and cost estimates from Part 1.
- Collect or prepare price information for similar products.
- Check what materials are available for packaging and marketing.
- Decide how and where the market will take place.
- Prepare simple templates for price calculations, labels or signs.
- Consider which tasks and roles are needed on market day.
Market research
- Compare the prices students found.
- Discuss: Why do similar products have different prices?
Set the selling price
Introduce:
Profit = Revenue − Costs
And, if useful:
Selling price − cost per item = profit per item
Students decide on their prices and calculate potential revenue/profit.
Create marketing
Teams make:
- Price signs
- Product labels
- Small flyers/posters
- A short sales message
Encourage them to communicate the regenerative/circular aspect: local production, using garden resources, reducing waste, reinvesting in the school garden, etc.
Organise the teams
Assign roles:
- Harvesting
- Production
- Packaging
- Marketing
- Sales/treasurer
Give each team a clear task for market day.
Final check
Each team answers:
- What are we selling?
- How many?
- What is the price?
- Who is responsible for what?
Didactic tips
- Let students set the price: Guide them with questions rather than giving them the answer.
- Use real prices: Compare with products students can actually find in local shops or markets.
- Keep marketing simple: Focus on a clear product name, price and one reason to buy it.
- Practise the sales pitch: Give students one minute to practise explaining their product to a customer.
- Connect price to value: Ask, “What makes someone willing to pay this price?”
- Make roles meaningful: Give each student a specific responsibility for market day.