ACTIVITY

From Garden to Market – Part 2

Description: Students turn their idea into an actual product they can sell.

Intention: Students learn how to set a realistic selling price, prepare their product for customers and work together to organise a small market.

This is the second Brick of a series of 3;
Part 1 – Plan the business
Part 2 – Price, market & prepare
Part 3 – Market, money & reflection

Before:

Before the lesson:

  • Review the products and cost estimates from Part 1.
  • Collect or prepare price information for similar products.
  • Check what materials are available for packaging and marketing.
  • Decide how and where the market will take place.
  • Prepare simple templates for price calculations, labels or signs.
  • Consider which tasks and roles are needed on market day.
1

Market research

  • Compare the prices students found.
  • Discuss: Why do similar products have different prices?
2

Set the selling price
Introduce:

Profit = Revenue − Costs

And, if useful:

Selling price − cost per item = profit per item

Students decide on their prices and calculate potential revenue/profit.

3

Create marketing
Teams make:

  • Price signs
  • Product labels
  • Small flyers/posters
  • A short sales message

Encourage them to communicate the regenerative/circular aspect: local production, using garden resources, reducing waste, reinvesting in the school garden, etc.

4

Organise the teams
Assign roles:

  • Harvesting
  • Production
  • Packaging
  • Marketing
  • Sales/treasurer

Give each team a clear task for market day.

5

Final check
Each team answers:

  1. What are we selling?
  2. How many?
  3. What is the price?
  4. Who is responsible for what?

Didactic tips:

  • Let students set the price: Guide them with questions rather than giving them the answer.
  • Use real prices: Compare with products students can actually find in local shops or markets.
  • Keep marketing simple: Focus on a clear product name, price and one reason to buy it.
  • Practise the sales pitch: Give students one minute to practise explaining their product to a customer.
  • Connect price to value: Ask, “What makes someone willing to pay this price?”
  • Make roles meaningful: Give each student a specific responsibility for market day.
GreenComp: 4.2 Collective action, 2.1 Systems thinking, 4.3 Individual initiative
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THEME:
Nature & biodiversity, Food & beverage
TIME: 45 minutes
AGE:

SUBJECTS:

  • Nature sciences
  • Mathematics
  • Home economics

TOOLS / MATERIALS:

  • Cost and price calculation sheets
  • Calculator
  • Examples of similar product prices
  • Paper/cardboard for signs and flyers
  • Markers, pens and colouring materials
  • Labels and packaging materials
  • Product containers, bags or jars
  • Role/task cards, if useful
  • Examples of simple marketing messages

METHODS:

    RESOURCES: